The development of tourism sector today
demands that every provider of tourism objects continue
to develop their business, including the management of
Ancol Beach, which is one of the famous tourist spots in
DKI Jakarta. The design of the right business model is
needed by tourism management in the management of
tourism objects effectively and efficiently. The aim of
this study are (1) determine the business strategy of
Ancol Beach tourism suitable to be run by management;
(2) Knowing and analyze the current business model of
ancol beach, and design a new beach tourism business
model.
This type of research is qualitative-descriptive with
the case study method. The research was analyzed using
SWOT analysis and business model canvas approaches.
The results of this study showed the need for the
management of Ancol Beach to make changes in the
value of visitors in the form of recreation places
comfortable, safe, easy and efficient. The creation of this
new value has influenced every element of the canvas
model business, namely (1) the need for the addition of
major resources; (2) Change of main activity in Ancol
Beach attraction; (3) The addition of cooperation
partners; (4) The need to improve relations with
visitors/tourists; (5) The addition of sales channels and
communications with visitors; (6) The addition of
income and flow of expenditure to Ancol beach tourism
place. But the customer segment of Ancol Beach
Tourism object does not need to change.
Keywords : Beach Tourism Objects, Business Model Canvas.