- Current usage Information Technology (IT) as a tool in business activities has become a very common thing. Business transactions are carried out with the help of IT equipment so that they can be processed properly by the system. But actually this is only a small part of the use of IT in supporting business activities. In heavy equipment rental construction companies there are problems, namely knowing business activities in the field to be integrated into the head office, the role of IT can be increased by designing and implementing a system that can extract and change business information from existing operational data so that in the end it can provide support to business decisions for company leaders. One of the many construction information systems (heavy equipment rental) namelyreal time telematic system that can support the company's activities as a whole for its business processes so that the company can run well and efficiently, then the company can also know the development of definitions, sources and contributions of sustainable competitive advantage (Sustained Competitive Advantage) or what is commonly called SCA, because of that problem the author is compelled to help analyze the system "real time telematic system"Assisted by this IT system business analysis application using SEM, SPSS and SmartPLS this analysis will help companies in knowing the business process

Keywords : Business Strategy Analysis, Heavy Equipment Rental, Real Time Telematic Systems, SCA