This study aims to determine the effect of halal labels and prices partially or jointly on the purchase decision of imported Samyang Noodle products to Indomaret customers in Bogor City. The research method used in this study is quantitative associative. Collecting method by observing, documentation, literature study, and questionnaire. The analytical method used: validity test, reliability test, assumption assumption test, simple linear regression test, multiple linear regression test, correlation test, determination test, and hypothesis test (t test and f test). the data is then processed using the Social Science Statistic Program (SPSS) version 21.00.

Keywords : Halal Labels, Prices, and Purchase Decisions.