This research is aimed analyze the effect of service quality, rest area facilities, and perceived price on customer satisfaction Cipali Toll Road. The sample size in this research was 264 respondent who were collected using random sampling technique. Respondents were private car drivers who pass Cipali Toll Road. This research uses quantitative method with multiple linear regression analysis which is processed using SPSS 24.0. The results showed that toll road service quality, rest area facilities, and perceived price partially and simultenously had a positive and significant effect on customer satisfaction of the Cipali Toll Road.

Keywords : Service Quality, Rest Facilities, Perceived Price, and Customer Satisfaction.