Twitter is a micro-blogging service that has quickly become the most popularity social media service used in strategic communication campaigns. 95% of a Non-Profit Organization (NPO) in Saudi Arabia used Twitter which makes Twitter in the top social media used. Awareness of causes, recruiting a volunteering, fundraising, and communication with stakeholder’s patterns of usage Twitter by NPOs. Despite the features approaching by Twitter, limited studies discuss NPOs usage of this tool, and limited studies have introduced the factors that encourage NPOs to use this platform. This paper explores how NPOs in KSA use Twitter furthermore analyzing their posting behaviour based on their tweets of at least more than one month. We hope at the end of research to provide a framework to new or existing NPOs to adopt using Twitter as well as helping NPOs to recognize and see their impact of social media.

Keywords : Twitter, Arabic, Short texts, NPO’s, Category, Information, Action, Community.