“An idea without a plan is only a dream”. The optimization of business processes is at the core of every novelty and innovation. We are in Logistics 4.0 – the fourth industrial revolution, where the use of smart technology is reflected effectively on all aspects of life. The systems lead to an improved way of life and optimal use of available physical and human resources. Digital technology is one of the most essential driving forces in an economy. In the future digitalization will be a crucial trait of innovations, business models and operative processes and it will shape the behavior of consumers and customers.

Keywords : Artificial Intelligence (AI), Digitalization, Logistics 4.0, Digital Transformation, Internet Of Things (Iot) JEL: R40; R41; R49.