The growing trend to enhance the built
environment, through the use of technology has become
alarming. Facades traditionally referred to as ‘Building
front’ enhanced with colorful and dynamic outer skins
through the integration of digital media tools which are
also referred to as digital façade maps, particularly light
emitting diode (LED) systems has become a determining
factor known to enhance the economic validity and
uniqueness of a commercial building. Digital façade
Maps can be modified to montages of all possible kinds,
reversed and torn. This digital façade maps can be
drawn on a wall, constructed as Marketing strategy for
advertisement, a political action meditation or
formulated as a work of art. This paper focuses on
digital façade maps on walls with the use of LED
systems. The light emitting diode (LED) Modules which
are used for outdoor façade lighting element
automatically turns the building into a real landmark,
attracts users, investors, tourist, government, to
mention but a few. Thanks to cutting-edge facade
lighting, you can illuminate architectural highlights and
even design fascinating color and light effects on outer
skins of the building that attract attention.
This paper aims at re-establishing the ideals of the
importance of innovation in terms of LED systems and
digital façade technology. The objective of this paper
will highlight on specific aspects of the topic, the
advantages and few disadvantages of the technology in
commercial buildings from an economist view point in
other to develop a precise theory.
Keywords : Digital Technologies, Integrated Systems, Digital Façade Maps, Light Emitting Diode(LED), Commercial Buildings.