Insurance is one of the major segments of financial market. The insurance business is unique in the sense that it is rewarded for managing the risk of other parties. In Indian insurance sector is not only playing a role within the financial system, but also has significant socio -economic functions of providing risk cover to the poor populations. In India, Insurance is a flourishing industry, with several national and international players competing and growing at rapid rates. . It is now experiencing cutthroat competitions because, a number of players have entered into the Indian market in the form of joint ventures with Indian private sector partners. Consequently, Indian Insurance industry is closely integrated with world economy thereby making it imperative for insurance companies to operate outside national boundaries. Consumer satisfaction depends upon the actual performance in relation to buyers expectations. If the products performance matches the expectations, the consumer is satisfied.

Keywords : Customer Satisfaction Awareness Level, Customer Relationship Activities and Marketing Activities of LIC.