Retailing completely focuses on Customer and their satisfaction. Retail industry now moves up from unorganised sector to organised sector with wide uniqueness. The knowledge of retailers in today’s growth should not be only towards knowing the product or about customer needs. It has now become the key identity of the reason behind the visit of the purchase place. This study is put forth to identify how the retailors on their knowledge and experience view about the purpose for customers visit to malls. Few tools were used to justify the hypothesis framed. Results of Such must be beneficial both for the customers and developers.

Keywords : Retaining, Knowledge, Purchase Point, Visit.