This study was conducted to investigate the development of small and medium enterprises in KuantanSingingi Regency. Small and medium enterprises need to be paid attention to because these industries have very important thoughts in generating employment and household income. The role of government was providing a lot of assistance in the development of small and medium enterprises in the KuantanSingingi Regency. This study found several problems faced by Small and Medium Enterprises in KuantanSingingi Regency such as (1) Personal Aspect, (2) Business Aspect, (3) Government Assistance, (4) Efficiency, moderated by level, and (5) Financial Literacy. The findings show that the average level of efficiency of small and medium enterprises in the Kuantan Regency cannot be considered to be efficient because community knowledge in good business management is categorized low in terms of production value. Thus, total sales need to be further optimized.

Keywords : Personal Aspect, Business Aspect, Government Assistance, Efficiency, Financial Literacy.