The intention of the look at is to take a look at the digital advertising and marketing and its impact on Indian fashion industry. This look at is executed in a selected geographical location and this look at can be considered as a quandary to judge the acquisition selections of all clients of numerous areas. virtual media has concerned almost or almost every sector in society, and as an end result, virtual advertising and marketing is a fashion that has interlink every other in all business enterprise that exists – And the style or fashion organization is not an exception to this ongoing phenomenon. The shopping for a pattern of the customer is changing at a quicker rate inside the purchaser oriented market surroundings.

Keywords : Customer Purchase Behaviour, e-Retailing, Digital Marketing, Online Shopping Intentions, Online Shopping, e-Commerce, Customer Characteristics.