Freedom has been a vital aspect in humanity discourse which based on John Locke understanding of natural rights, which consist of Life, Liberty, and Property aspect (Locke, 1999). However, the advancing of technology has a significant implication towards human natural rights. For instance, it’s relate to human privacy and intimacy in technological era. Through digitalization process, individual freedom had been injured massively and unconsciously (Garfinkel, 2000). Where the aspect of human privacy seemed to be disarmed without resistance. In this case, the author focused on his understanding of privacy to self-possession, integrity, and autonomy (Garfinkel, 2000). This research supported by the unauthorized used of 87 million Facebook users (Medcom.id, May 7, 2018) by Cambridge Analytica in March 2018. Indonesia as the third ranked country with the most Facebook users (Hootsuite, 2017) also feel threatened with privacy of their 1.096 million inhabitants. This research will focus on how importance the privacy status of individuals in digital era and what’s social media implications on human freedom.

Keywords : Privacy, liberty, social media.