The effect of innovation and new services on Project Sustainability of the Hospitality Industry. Most of these organizations use different systems of which Automated Information System (AIS) are included to meet their customer satisfaction and profit maximization. Descriptive research was adopted. The target population was 160 employees from Serena Hotel, and its sample size was 113 using the Morgan table; stratified sampling technique was applied. Data collection instruments were both primary and secondary, which included questionnaires, interview guides, and documentary review, and a purposive sampling technique was used. There was a significant effect on New Services which automatically influenced project sustainability. New Services indicated a contribution to Project Sustainability which represented (sig=0.021), which is less than p=0.05, its t-value = 2.378, is far greater than 1.96. New Service causes an increase of .022 while Innovation (sig=0.021), since its p-value is less than p= 0.05, while t-value = 2.378, greater than 1.96. Innovation is a contributor to Project Sustainability; the study recommends that future research would also have to look at the capabilities of the diversification in more detail, such as expanding study areas. Examining more than one five-star hotel will be a better approach to the future. The study presents rich insights regarding innovation and has been generalized into one theoretical setup, design, and conceptualizations, the methodological limitation of using one Hotel, limits the customer Climate Support, to overcome in future research should be done using more than two theories.

Keywords : Innovation, Sustainability, Project, New service, Hospitality, Industry, Diversification