This type of qualitative Research through phenomenology approach, Small and medium enterprises has proved influential on the economy, especially in addressing the problems of unemployment, poverty, the community’s source of income and problems that occur in the community. Develop Small Medium Enterprises can be done by providing education, understanding and a good understanding of entrepreneurship tips is good and correct. Versatile modern technology as it currently can be studied by aspiring businessmen so as not to miss and venture to be built can be designed with the appropriate engine to be used.

Keywords : Business, Challenge, Strategy, Small Medium Enterprises.