This article intends to understand the factors affecting the pricing decisions in the tattoo industry. It has been taken into account that the tattoo studios are responsible for setting the price of the tattoos based on various factors. Considering that Mumbai has seen an increase in the number of tattoo studios and artists over a span of a decade, this paper focuses on highlighting the shift in the pricing decisions.

Keywords : Tattoo, Price, Pricing Decision, Mumbai, Tattoo Parlor, Tattoo Artist, Tattoo Studio.