This type of qualitative research through phenomenological approach, as for the results of the study shows that the concept of online business is very profitable because in the marketing aspect does not require providing a place to be guarded at all times, . The clothing business is the most in-demand business for women, especially those with large capital. Because the appearance of fashion will support one's appearance to be more interesting and become a trend setter in the community. Since the presence of social media is not only used to communicate or just exist, but can sell in order to get the integrity of online shopping fashion activities is a new form of communication that does not require face-to-face communication, but can be done separately from and to the rest of the world through notebook media, computers, or mobile phones connected to Internet access services, so that in its activities business has a reach and market share of consumers in the country even abroad.

Keywords : Online, Business, Communication, Services, Technology.