Soil and water are often used and managed inappropriately. Soil and water conservation at the watershed level can effectively reduce the soil erosion and also improves the productivity of the land. The paper aims to investigate the farmers’ perceptions, acceptance and implementation factors towards soil and water conservation measures (SWCM’s) in Vedal watershed. Questionnaire survey is carried out with 112 farmers using stratified random sampling technique. Nearly 67% of people were aware about the SWCM’s. Lack of money, labour and size of the land holding are the major factors influence the implementation of SWCM’s on the field. The study revealed that in order to improve and for better implementation of the conservation measure there is a need to consider the peoples’ perception on conservation measures in restoring the degraded ecosystem to ensure environmental and socio-economic sustainability in the study area.

Keywords : Social Perception; Soil and Water Conservation Measures; Environmental and Socio-economic Sustainability.