Corona virus disease 2019 or known as Covid19 is currently a hot topic discussed in various media, both online media including television, radio, newspapers. The news search engine Google search noted that in June 2021, news about "Covid 19 in Indonesia" was very large, with more than 3.2 billion news stories. The Covid-19 that is hitting the world today has an impact on various aspects of life, especially health, the social and economic environment. Covid-19 has made the economy in almost all countries in the world experience a sharp decline. The impact is a decline in purchasing power in the community, both because people refrain from buying only basic needs, but also because of the lockdown or Large-Scale Social Restrictions (PSBB). This has a significant effect on people's consumption patterns from initially making direct purchases to online purchases. The purpose of this paper is to find out how entrepreneurs, especially SMEs, make changes to their marketing patterns from direct marketing to online, including the efforts made to increase their business. The research method used is the inductive (qualitative) paradigm of 3 informants who are MSMEs in the food sector in the Greater Jakarta area.

Keywords : Impact of Covid-19, MSMEs, MSME Strategies, Online Marketing