The Sultanate of Ternate established and upheld their power base through maneuvering in the realm of religious and cultural magic. It was a hegemonic strategy that led this group to become the ruler and the center of role models in the life of the people of Ternate. To structure and strengthen their position, the Sultanate of Ternate used four important elements as a strategy. First, the doctrine of Jou se Ngofangare (king and servant) is regulated to pose the king or sultan as the representation of God's power (macrocosms). Second, the myth of the Seven Princesses is exercised to justify the sultan's powerful position. This myth is related to magical-religious concepts used as a means of legitimating the royal power to gain communal consent. Third, titles and heirlooms of the Sultans from which the Sultan is considered to have charisma and supernatural powers along with various symbols and heirlooms of the sultan, such as weapons and titles, were used to validate the sultan's position as ruler. Fourth, Kadaton (palace) symbolizes the highest position of traditional identity which is used as a source of reference for traditional values which are also closely related to magical sources of trust.

Keywords : Palace, Sultan, Politics, Culture, Ternate Island