:- This research aimed to investigate the health
information seeking behavior among the elderly. The
sample was 410 elderly people living in Doi Saket district,
Chiang Mai province selected specifically from 13,302
people population. Data collection was conducted from
November in 2019 to February in 2020. The study result
showed that most of the sample group needed health
information on disease management and illness (52.20%),
health promotion and prevention (31.22%), alternative
medicine and complementary therapy (7.80%), food,
herbs and other products that help to cure disease and
promote health 97.07%), health and public health
service (1.71%). The sample group searched information
from sources as individuals, mass media, social media,
and print media, which were accounted for 50.49%,
23.41%, 22.20% and 3.90%, respectively. The sample
searched information from neighbors, patients or people
with related experience, public health volunteers,
medical personnel, and folk philosopher that were
accounted for 39.76%, 27.80%, 21.46%, 6.59% and 4.39%
respectively. They searched information from television
media (65.61%), radio (34.39%), LINE programs
(45.85%), Facebook (39.51%) and website (14.63%). The
most applied print media by the sample group were
leaflets or documents from government agencies
(52.93%), magazines, journals and newspapers (44.63%),
and academic books (2.44%). Most of the sample applied
and tried the searched information immediately without
thinking, analyzing or seeking additional information
from other sources, which was accounted for 77.32%.
While the sample who analyzed and found additional
information from other sources before applying was
accounted for 22.68%. It was also found that the sample
did not know reliable sources, did not understanding the
information, or being unable to interpret the obtained
information properly, and being unable to access data
sources were accounted for 56.34%, 28.29% and 15.37%,
Keywords : Information Seeking, Health, Elderly People.