This article examines the use of the
Indonesian Standard Quick Response (QRS) Application
by using the Technology Acceptance Model (TAM). The
study was conducted in Pare-Pare with a total sample of
650 respondents. However, of this number, only 106
respondents could be used as research data. The
research instrument (questionnaire) was created using a
google form and sent to respondents via the WhatsApp
(WA) messenger. Data were analyzed using Structure
Equation Model (SEM) analysis through the Partial
Least Square (PLS) program. The results of hypothesis
testing indicate that there is no relationship between the
social norms variable (subjective norm) and usability
perception of the application (Perceive usefulness.
Likewise, the influence of the subjective norm variable
on the variable perceived ease of use of the application.
However, there is an effect of perceived ease of use of the
applications on perceptions of application usefulness. In
testing the effect of the perceived usefulness of the
application on the intention to use the application, it was
found that there was an influence between the two. The
same condition also occurs in the perceived ease of use
variable, it is found that there is an influence on the
intention to use the application. This finding is useful
both theoretically and practically. These findings can be
the basis for improving the quality (usability) of
applications and designing applications that are easier to
use.
Keywords : Technology Acceptance Model (TAM), Perceived Usefulness (PU), Perceived Ease of Use (PEOU), Subjective Norm (SU), Behavioral Intention (BI), QR Code, QRIS