The purpose of this research is to know and
analyze how much influence the variable Application
Readiness (Perceived Ease of Use and Perceived
Usefulness), Trust and E-Service Quality to Purchase
Interest in E-commerce X in Jabodetabek. This study used
a purposive sampling method with a Hair theory formula
amounting to 160 respondents. The data analysis
technique used is a Structural equation Modeling (SEM)
equation technique using the AMOS version 22
application. The results showed that the Application
Readiness, trust, and E-Service Quality significantly affect
the Purchase Interest, E-Service Quality has the biggest
and most significant contribution to online Purchase
Interest.
Keywords : Perceived Ease of Use, Perceived Usefulness, trust, Quality Electronic Services, Purchase Interest, ECommerce.