This study aims to determine, understand, and analyze the mapping of business models in small and medium enterprises in the rattan industry in Cirebon Regency in three namely the villages of Tegalwangi, Plumbon, and Weru. Cirebon was chosen as the location of the study because Cirebon is the largest producer of rattan products in Indonesia and a source of income for the local community so that it is culturally relevant. This research uses a qualitative approach with a case study design. There are 42 components to describe the model business in SME's in the rattan industries in Cirebon Indonesia.

Keywords : Business Model, Rattan Industry, Small Medium Enterprise, Mapping.