Together with the development of science and technology, especially the achievements of the digital era has given businesses a lot of useful marketing applications alongside traditional marketing tools such as online marketing, marketing-based applications of digital. Digital marketing is currently evaluated as the most effective in the context of deeper integration by the flexibility, optimization and speed transmission of messages without border of applications. In the framework of this article, the author will focus on clarifying the concept of digital marketing, market potential and growing condition of digital marketing, the reality of applying digital marketing in Viet Nam firms and giving some recommendations for Vietnamese enterprises to keep pace with the digital marketing worldwide trends in the coming years.

Keywords : Digital Marketing, Application, Enterprise, Market Potential.