This article is an analysis of price
discrimination as a factor that affect Trade credit
among manufacturing firms of Uganda. The study also
thought to address repayment behavior as a knowledge
gap which other studies on trade credit practices from
price discrimination and transaction cost theories have
not addressed. This study sought to establish whether
price discrimination affect trade credit practices and
examine whether repayment behavior mediates this
relationship among manufacturing firms of Uganda.
The study took a correlational cross sectional survey
approach and employed both qualitative and
quantitative approaches. A sample size was 78
respondents out of a population of 31 firms with three
respondents each and with data analysed using SPSS
version 20. Validity and reability of the instruments
were both ensured. Results from the study indicate that
price discrimination representing independent variable
was a positive predictor of trade credit while repayment
behavior (mediator) was not a significant predictor. The
limitations faced included the fact that a few
respondents did not have full knowledge of what was
involved and some thought they were revealing too
much information about the firm. My contribution to
the world is a confirmation that firms should seriously
consider repayment behavior before granting trade
credit to customers and that price discrimination is
positively associated to trade credit.
Keywords : Manufacturing Firms, Trade Credit, Price Discrimination, Firm Market Power, Customer Demand, Repayment Behavior, Uganda.