The purpose of this study was to determine the profitability of PT. Ultrajaya Milk Industry, Tbk. Makassar Branch. The data sources used are quantitative and qualitative data. The type and method used is the method of quantitative analysis, is the analysis of profitability ratios. From the results and discussion, the value of Return On Assets (ROA) obtained in 2011 was 5.7%, Return on Assets (ROA) in 2012 was 8.24%, Return on Assets (ROA) in 2013 was 8.75 %. For the value of Return On Equity (ROE) in 2008 amounted to 28.5%, Return on Equity (ROE) in 2012 was 24.9%, Return on Equity (ROE) in 2013 was 36.7%. For the value of Return on Investment (ROI) in 2011 of 3.6%, the Return on Investment (ROI) in 2012 was 4.8%, the Return on Investment (ROI) in 2013 was 5.3%. The value of Net Profit Margin (NPM) in 2011 was 6.1%, Net Profit Margin (NPM) in 2012 was 11.8%, Net Profit Margin (NPM) in 2013 was 11.9%. Seeing the company's profitability ratios that are still below the standard financial ratios but have shown an increase in each period indicates that the company is able to improve financial performance by looking at the results of the calculation of profitability, thus the hypothesis is accepted.

Keywords : Profitability.