Social media is an application area which gives opportunity people to share their information, ideas, perspectives and experiences. Need for approval, level of loneliness and personal traits, which are thought to be effective on the frequency of the usage of social media were investigated. Research held with 150 participants who live in Turkish Republic of North Cyprus, over the age of 18 and are users of social media. First part of the survey form consisted of the questions about sociodemographic information of, which social media sites are used by and how frequently they are used by participants. This part was prepared by the researcher. Second part of the survey form consisted Five Factor Personality Inventory (FFPI) in order to evaluate the personality traits. Third part included Dysfunctional Attitude Scale’s (DAS) subscale which is Need for Approval in order to measure the level of need for approval. Finally, in the fourth part UCLA Loneliness Scale (UCLA-LS) took place to investigate the level of loneliness. In research, it was found that need for approval and loneliness levels of people have not effects on social media usage. Conscientiousness, which is one of the personality traits, was founded as negatively correlated with usage. People who had high scores on conscientiousness used social media less. It was also identified that age and marital status had effects on the frequency of social media usage.

Keywords : Social Media, Need For Approval, Loneliness, Personality Traits.