The study uses a combination of qualitative
and quantitative methods to find out the factors that
influence the choice of accounting software for small
and medium sized construction enterprises in Ho Chi
Minh City. The research results show that 6 factors that
the author considered: (1) the requirements of users of
accounting software, (2) features of accounting
software, (3) accounting software providers , (4) the cost
of using accounting software, (5) support conditions and
(6) social influence all influence the decision to choose
accounting software. In which software feature factor
has the strongest influence, social influence factor has
the lowest influence. The research results have
contributed to providing reference information for
small and medium construction enterprises wishing to
select suitable accounting software to use. Besides,
through factors affecting the decision to choose
accounting software of small and medium construction
enterprises in Ho Chi Minh City as well as accounting
software suppliers can also build and improve the
quality of its products and services to bring satisfaction
to customers thereby increasing its reputation.
Keywords : Accounting Software; Small and Medium Enterprises; Construction Enterprise, Ho Chi Minh City.