This study has been attempt to provide some insight to probe the role of education in mate selection among college students both urban and rural areas in Bagalkot district, Karnataka. The study was a descriptive survey. Data for the study was collected through a pre-tested questionnaire from 2624 sampled. undergraduates studying in the final year from various institutions. They consisted of 1801 male students and 1543 female students as they were attained marriage age. Results reveal that respondents consider education as the most important factor in their mate selection choice.

Keywords : Marriage, Male Selection, Education, Occupation.