The main objective of this research paper was
to examine the role of Farmer Producer Company (FPC)
in augmenting farm income of poultry farmers. The
locale of study was in Kollam district of state Kerala,
India. The company selected was Venad Poultry Farmer
Producer Company established during 2016 and
functioning in the poultry sector. The company is
supported by NABARD and Kerala Agricultural
University (KAU). The company got best Farmer
Producer Company award in India during 2018.
The parameters selected for the study were; Input
supply, Extension services, Product, Pricing, Marketing
channels / place / distribution, Promotion, Marketing
cost and Storage facilities. The extension services, input
supply and prices were studied by comparing the same
facilities provided by a private organization “Saguna”
established during 2017 dealing with poultry from the
same locality of Poultry Producer Company. Apart from
this, cost benefit analysis of household poultry
production of Venad FPC as well as farmers availing
services from Saguna Pvt. Ltd was also conducted to
identify the role of these organizations in augmenting
their member farmer's income. The study was solely
depended on primary data obtained from the selected
FPC. The pie chart is used to depict the Cost-Benefit
analysis of household poultry productions.
The Venad Poultry Farmer Producer Company
was providing inputs at affordable rates in comparison
to private firm. The availability of inputs such as
medicines, vaccines, poultry feeds and equipments were
a greater relief to poorer farmers. The company deals
with the supply of inputs and BV380 chicks. The
extension services provided by the company were for
free of cost and it helped the farmers to acquire new
knowledge and technologies that were adoptable to
nurture birds. Therefore it was clear that Producer
Company runs under co-operative principle. The costbenefit analysis of household farmers availing services
from Venad Poultry FPC and Saguna Pvt. Ltd reveals
that the farmers of FPC had obtained greater returns
per bird in comparison with farmers availing services
from Saguna private firm. The company helps the
farmers to market their produce with a brand quality
which in turn increases the market value and income for
the farmers. The brand name "Venad Signature eggs
and chicken" obtained national level acceptance and
rewarded for their unique technology - source
traceability
Keywords : FPC- Farmer Producer Company, CBA-Cost Benefit Analysis, Source Traceability, NABARD- National Bank for Agriculture and Rural Development, Small farmers, Farmer collectives,Primary Producers.