This research aimed to study the influence of scanlated manga on physical manga purchasing intention in Denpasar, Bali. To answer the research objective, this research used purposive accidental sampling and data was obtained through semi structured interview that was analyzed through data reduction, display and data interpretation. The result of this research was scanlated manga affecting physical manga purchasing intention negatively in Denpasar, Bali. In addition, the factors affecting consumer preference in this context were price, product availability, consumer hobby, and the most affecting factor was manga release time. As for the author suggestions are for the next researcher to research the factors affecting consumer manga preference with quantitative research method to find out the precise influence in numbers for each factor and for the publisher and bookstore to shorten physical manga release time. The other alternative is to be more focused on certain favourite genre from consumers like fantasy for instance to fasten the release or more focused on one shot story so that the consumer does not need to wait for the next volume. In addition, if the copyright law has been changed by Japanese government and become more flexible then publisher can cooperate with the scanlation group to fasten the release legally because in this era, online based business tends to develop better than the traditional one.

Keywords : Japanese Comic; Manga; Scanlated Japanese Comic; Physical Japanese Comic; Purchasing Intention; Bali.