This study entitled Semiotic Analysis of the Message Meaning of Corporate Social Responsibility of Aqua Mineral Water “Back to be Pure #Aqua242” Version, Ramadhan 2018 Edition in Television Media. The concepts used in this study are the concept of semiotic, semiotics of visual communication, and the concept of code. The method used is a semiotic analysis method. Semiotics is called the science of signs. Semiotics is the study of the meaning and analysis of events that give a meaning (meaning-producing events). It is because semiotics can provide scope for interpreting advertisements so that ultimately they can find hidden meanings in an ad. The object in this study is the advertisement of Aqua mineral water in the “Back to be Pure #Aqua242” version of the Ramadan 2018 edition on television that lasts one minute and thirty-six seconds. Identification of the object of research that has a theme of concern for the audience or the people of Indonesia, especially those undergoing fasting, which is a call to the audience to suffice hydration during the month of Ramadan by returning to pure consumption of Aqua mineral water to avoid the dehydration. The results of this study indicate that the Aqua’s message through CSR advertisements with the campaign “Back to be Pure #Aqua242”, Aqua is meaningful and communicates that Aqua wants to contribute proactively to provide solutions and directions on how to avoid dehydration during fasting, which is drinking enough mineral water and right with the pattern of 2+4+2, which is two glasses when break fasting, four glasses at night and two more glasses at dawn. This is as one of the objectives of PR campaign activities for public awareness and public education (the ability to educate the public).

Keywords : Meaning of the Message, Semiotics, Advertisements, & Television Media.