Qualitative research type through phenomenological approach, while the results showed that there was a change in the shopping activities of living needs, before the outbreak of secondary and tertier needs goods are in great demand, but in the pandemic food and beverage related needs become the top priority, in addition social interaction factors are also influential because everyone is afraid of being contaminated with the pandemic outbreak so that social interactions experience an overall shift in all aspects of people's lives.

Keywords : Pandemic, Women, Social, Behavior, Masa.