There are different factors that affect the product marketing in real time. The relationship between the different features and people who prefer buying in online, this helps the marketers to convert the potential buyers to active buyers and also it can retain its original loyal customers. This study focuses on the strategies and factors in Digital Marketing that the company should focus to improve its market share. The study will also include different inputs that would encourage the marketers to take in account for creating a new Marketing Campaign which strengthen their brand image particularly in India and Dubai.

Keywords : Marketing strategies, Digital Marketing, Marketing Campaign, Marketing Factors.