Study on the Consumer Preference and Perception of Supermarket Chain - Case of Dmart


Authors : M. Guruprasad.

Volume/Issue : Volume 3 - 2018, Issue 11 - November

Google Scholar : https://goo.gl/DF9R4u

Scribd : https://goo.gl/r3WoJZ

Thomson Reuters ResearcherID : https://goo.gl/KTXLC3

D-Mart is a one-stop supermarket chain that aims to offer customers a wide range of basic home and personal products. To understand customer preference and perceptions on D Mart products and services. The study reveals that the customers are satisfied with the services.

Keywords : Supermarket, retail, preference, perception, shopping, Karjat, Badalapur, DMart, ASL,UBS.

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