Travelling has evolved from a tercier leisure activity to a primary need that millennials nowadays enjoy regularly. This activity is now a significant part of civilization's daily life; hence its influence on trend shifts within many fields. This research is examining how the modern world phenomenon of Ego-Tourism affects environmental pollution in Jakarta Old City. This research adopted the quantitative method and using validtiy, reliability and statistical descriptive research with correlation test, and simple regression analysis using a social media-based survey using 170 samples from purposive sampling. The results show that Ego-Tourism’s intensity for the tourists in Jakarta Old Town is rated as 2,11 (Bad) with Environmental Pollution is 1.58 (Mild Influence). There are significant influence from Ego-Tourism to environmental pollution in Jakarta Old Town (0.000) where Ego-Tourism affects Environmental Pollution significantly at 73.9% and 26.1% was affected by others.

Keywords : Ego-Tourism And Environmental Pollution.