This aims of study were to know the effect of
product related attributes on consumer satisfaction;
The effect of store related attributes on consumer
satisfaction, The effect of discount perceptions on
consumer satisfaction and the effect of consumer
satisfaction on repatronage intention. This type of
research were explanatory research. The population
were consumers of 3 second products in stores in
Jember. The research sample was selected by accidental
sampling. Methods of analysis used SEM. The results
showed that product related attributes had a significant
effect on consumer satisfaction. Store related attributes
had a significant effect on consumer satisfaction.
Discount perceptions had a significant effect on
consumer satisfaction and consumer satisfaction with a
significant effect on repatronage intention.
Keywords : Discount perceptions, Consumer Satisfaction, Product Related Atributes, Repatronage intention dan Store related attributes.
