The purpose of this study is to how to
influence of Relationship Marketing, and Service
Quality to the Customer Satisfaction of the Wages of
The National Health Care Security) Of Workers At
Office Of Jakarta Kebayoran Baru Branch. This type of
research uses quantitative methods. The population
study are active companies at the BPJS Employment
Participants at the Jakarta Kebayoran Baru Branch
Office totaling 2.235 people in 2018. The number of
samples was determined by the Slovin formula and set
as many as 340 respondents. While the data collection
techniques used questionnaires carried out when there
were BPJS participants who were coming to the BPJS
office in the Kebayoran Baru Branch. The data analysis
method used is multiple regression analysis and
hypothesis that is processed through the SPSS version
22.00 program. The test results show that 1) Promotion
has significant effect towards customer satisfaction. The
relationship between the dimensions of publicity /
relationships has the highest priority on customer
satisfaction, while the lowest ratio is the advertising
dimension. 2) Relationship marketing has significant
effect on customer satisfaction. Correlation between
dimensions which shows the highest level of trust in
customer satisfaction, while the lowest is the
communication dimension. 3) Service Quality has
significant effect on customer satisfaction. Correlation
between dimensions shows the highest dimensions of
reliability on customer satisfaction, while the lowest
comparison between tangibile dimensions. 4)
Promotion, relationship marketing, and service quality
contributes an increase of 57.6% on customer
satisfaction.
Keywords : Customer Satisfaction, Promotion, Relationship, Marketing, Service Quality.