This study aims to determine and explain the effect of perceived quality, perceived risk, and perceived price on the buying interest of DFSK Glory 580. Respondents in this study were 150 people, data collection was carried out through questionnaires, data were analyzed using Multiple Linear Regression analysis ( using SPSS 25.0 tools). The results showed that: (1) There was an effect of Perception of Quality (X1) on Consumer Purchase Interest (Y) partially. (2) There is a partial influence of Risk Perception (X2) on Consumer Purchase Interest (Y). (3) There is a partial influence of Price Perception (X3) on Consumer Purchase Interest (Y). (4) There is an influence from Quality Perception (X1), Risk Perception (X2), Based on the analysis of the correlation matrix between dimensions, the performance dimension in the Quality Perception variable is indispensable for each increase in Consumer Purchase Interest (Y) especially in the Interest dimension. The Dimension of Function in the Risk Perception variable is indispensable for any increase in Consumer Purchase Interest (Y) especially in the Interest dimension. The Quality Dimension in the Price Perception variable is indispensable for any increase in Consumer Purchase Interest (Y) especially in the Action dimension.

Keywords : Quality Perception, Risk Perception, Price Perception, Buying Interest