This study was conducted to test the impact of
transformational leadership on employees' job
satisfaction and loyalty at Gach Men Nha Y Co., Ltd. The
thesis uses qualitative research method (group discussion)
and quantitative research method (analysis of SEM linear
structure model). Research results show that there are 03
positive impact factors on job satisfaction. Idealized
Influence Behavior is the strongest impact factor (β =
0.331). Individualized Consideration affects job
satisfaction in second place (β = 0.22). Idealized Influence
Attribution affects job satisfaction with β = 0.197. And
finally, job satisfaction (with β = 0.088) affects employee
loyalty to the organization.
Keywords : Transformational Leadership, Job Satisfaction, Loyalty.