These research was aim for 1) Getting
information if brand would affected to Consumers
satisfaction, 2) knowing if the quality of the product
would affect consumers satisfaction as well, 3) Knowing
influence of Brand awareness to Consumers
satisfaction, 4) Knowing the influence of Branding
altogether with qualities and Brand awareness would
effected to consumers satisfaction as itself, 5) Knowing
the influence of Brand to their own loyalty with that
products, 6) To get any information if the qualities
would be affected to consumers loyalty as well, 7)
Knowing the direct effect of brand awareness on brand
loyalty, 8) Knowing the direct effect of consumers
satisfaction on brand loyalty, 9) Knowing the influence
together with the brand image of product quality, Brand
awareness consumers satisfaction to Brand loyalty. This
research was causal research as it research population
would based on people who bought and used any kind
products from PT Altindo Mulia. In Jakarta itself there
has 5000 customers PT AM which had sample for 100
respondent and the data analysist techniques using path
analyze . Based on the research tell itself that the brand
image , products quality and Brand awareness partially
has a positive effect and significant to customer
satisfaction . Brand image, Products quality , and brand
awareness simultaneously has a positive and significant
effect to customer satisfaction. Product quality has a
positive and significant effect to customer loyalty
alongside with Brand awareness who has a positive and
significant effect to consumers loyalty. An consumers
satisfaction has a positive and significant effect to
consumers loyalty. Therefore the brand image. product
quality, brand awareness and consumers satisfaction
altogether simultaneously has a positive and significant
effect to consumers loyalty which case brand image ,
product quality, brand awareness and consumers
satisfaction was an important variable to measures the
impact of consumers loyalty therefore kind of attention
from those variable would hold the key to influence
consumers loyalty to refill its packaging products
continuously.
Keywords : Brand Image, Product Quality, Brand Awareness, Consumers Satisfaction and Consumers Loyalty.