The purpose of this research is to know and analyze from attribute products, promotions, services, and knowledge affect the customer’s decision on saving at Islamic bank. This research was conducted at universities located in South Jakarta. Data collection method in this research is with questionnaires filled by respondents are S1 active students in South Jakarta. Sampling as many as 100 respondents in this study using Accidental Sampling method. The independent variable in this study consisted of product attributes, promotion, services quality and knowledge, while the dependent variable is the saving decision. The analysis used in this research includes Likert scale, validity test, reliability test, classical assumption test, multiple linear regression analysis and hypothesis testing which includes t test, F test, and coefficient of determination (R2).

Keywords : Products Attributes, Promotion, Service Quality, Knowledge, Saving Decision