This research is a survey research-shaped explanatory (explanatory research), the population in this study consists of an exporter/industry, Wholesalers Gatherers and Collector there are six Regency in West Sulawesi province Government namely Polmas Regency, Majene regency, Makassar City, Mamasa Regency , North Mamuju Government and Middle Mamuju regency . The technique of the sample in this study using simple random sampling. Then specify the sample size using the formula Slovin. As for the samples in the Research is 200 people respondents. The research uses data analysis techniques are quantitative analysis of SEM (Structural Equation Modeling) that operate using program AMOS release 6.0 (Analysis of Structural Moment). According to Pindky and Rubinfeld, 1998: Gujarti, 1995; Hair et al., 2006). The results showed, 1. Standardization products do not affect significantly to competitiveness, but a positive and significant effect against competitiveness when mediated by supply chain performance. Standardization of the products a positive and significant effect directly against the performance of the supply chain, 2. infrastructure development is not significant effect directly against competitiveness, yet positive and influential significantly to competitiveness when mediated by supply chain performance. The infrastructure of the industrial development of positive and significant effect directly against the performance of the supply chain, 3. supply chain performance is positive and significant effect against the competitiveness.