This research aims to analyze and evaluate the influences of product quality, service quality, and price perception on PT Sriwijaya Bara Priharum Coal customer satisfaction. The population in this research were 7 companies that had conducted coal trading transactions with PT Sriwijaya Bara Priharum in Indonesia with 35 respondents. The data analysis technique used is multiple linear regression analysis using SPSS 25. The results showed that all variable X (product quality, service quality and price perception) partially had a positive and significant effect on variable Y (customer satisfaction) and all variables X (product quality, service quality, and price perception simultaneously have a positive and significant effect on the variable y (customer satisfaction). The results of this research can be considered by companies to determine policies that can be taken to improve customer satisfaction.

Keywords : Product Quality, Service Quality, Price Perception, Customer Satisfaction.