The Reaction over Customer Satisfaction and Its Implications towards Customer Loyalty that Viewed from Service Quality, Price and Brand image Variables (Case Study of KPPTI Gallery PT. Indosat, Tbk)


Authors : Gebrina Yovanda, Masydzulhak Djamil Mz, Ahmad Badawi Saluy

Volume/Issue : Volume 5 - 2020, Issue 5 - May

Google Scholar : http://bitly.ws/9nMw

Scribd : https://bit.ly/2MDWutY

The purpose of this research is to examine and analyze those variables such as service quality, price, and brand image in building customer satisfaction and customer loyalty (Case study at PT. Indosat, Tbk). Research population were Indosat customers who used Indosat simcard for 1 year

Keywords : Service Quality, Price, Brand Image, Customer Satisfaction, Customer Loyalty

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31 - October - 2021

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