Tourism industry in Thailand has been most
affected due to the outbreak of the Corona virus 2019, in
which cultural tourism, both in terms of cultural tourism
sites and cultural tourism activities unable to proceed
further flexibly due to public health response defensive
measures to control and prevent the outbreak of the
Corona virus 2019. That indicates the move into a
situation of cultural tourism without tourists. For the
aforementioned reasons, it is imperative to study and find
ways to manage cultural tourism in Thailand. In order to
open up the experience visiting tourist attractions and
participating in new forms of cultural tourism activities
under the defensive measures for the outbreak of Corona
virus 2019, and is one of the factors that drive cultural
tourism to continue. The main research objective is shown
using the concept of the virtual tour in the context of
cultural tourism under the outbreak of the Corona virus
2019 in Thailand. Data collected from students in
Business Administration in hospitality and tourism
program, Faculty of Liberal Arts and Management
Science, Kasetsart University in Thailand by purposive
sampling technique.
The findings reported that Virtual tour is absolutely
appropriate in order to operate cultural tourism in
Thailand under the outbreak of Corona virus 2019. The
Virtual tour model starts from 3D Three-dimensional
virtual tourism when developing a comprehensive and
complete 3D model. Therefore, going to use 360 Videobased or 360 Virtual walks videos, it will give a clearer
image of the tourist attraction. Along with tourists to be
able to access and visit attractions more conveniently, it
may be made as a Virtual Tour in application for tourist
attractions of Cultural Tourism in Thailand, moreover;
there should be more knowledge and public relations on
how to use the online system to the people in Thailand.
Keywords : Virtual Tour, Cultural Tourism, Corona Virus 2019 (COVID-19), Tourism Management, Crisis Tourism Management.