The high housing demand in Indonesia is a promising market for housing developers and contractors. It is in line with the government program to provide one million houses per year for low-income people. This condition invites many residential entrepreneurs to offer home products that are healthy, safe, comfortable, and relatively cheap prices. Low monitoring during construction and the low quality of building materials can cause the worse quality of buildings. Based on this reason, research is needed on consumer satisfaction with housing products. The researchers can identify the consumers’ significant factors in choosing good quality housing products. This research was located in Palangka Raya City. The analytical method employed a descriptive analysis to describe and obtain an in-depth and objective picture of what dominant factors influence consumer satisfaction levels. The results showed that the dominant factors of consumer dissatisfaction were columns and beams conditions, ceiling conditions, paint conditions, and rooftop conditions. There were 38 respondents (84.44%) who were not satisfied. While 7 respondents (15.56%) stated that they were moderate. This condition indicated the low quality of housing in the research location. Therefore, developers are necessary to make significant improvements and efforts. These findings can be used as a guide for developers in improving the quality of the building structure that can improve consumer satisfaction.

Keywords : Developer, Housing Products, Consumer Satisfaction, Building Damage.